warning:

we're anything
but basic

about us

We create original, fully customized design that demonstrates our next-level mindset.

Born and raised in Washington state in the San Juan Islands, She brings a next-level mindset and is a structure-obsessed visionary that specializes in building the foundation for unforgettable brands.

Since she has quite literally been creating architectural blueprints, collecting office supplies, and building 3D structures since the age of seven. It was always clear that she had a fresh and unexpected view. She is a master of systems and slays deadlines and helps us continue to cultivate top-notch client experiences.

Outside of her design work, Madeline and her husband have just completed building their dream home. In her spare time you’ll find her making a to do list for everything, attached at the hip with her yellow lab, Benni, playing competitive pickleball and staying on top of the most trending comfy athleisure wear.

Madeline Baldwin,
owner + self-taught website designer / developer.

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about

we know that design is not a one-size-fits-all service.

No one wants their business to be just another business.

You want your business to break the mold.
To be innovative.
To be iconic.
To change the landscape.
To be the motherfucking blueprint.

That’s why we are demolishing the status quo, bulldozing the cookie-cutter,
one-size-fits-all bullshit. And tearing down expectations to build Something beautiful.
Something fresh.
Something modern.
Something completely unexpected…
…brick by fucking brick.

We’re not just designing.
We’re fusing strategy, aesthetics and the special magic
that makes you, you,
And constructing an unbreakable, unfuckwithable brand.

Because you are not just another brand and we are not just another branding studio.

Modern Line Co. is forward-thinking. We’re not worried about what’s popping now–we’re living in 2055, always looking for the next cool thing to inspire our creations.

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If i've learned anything in
the design world, it's this:

Emphasizing the importance of efficiency and effectiveness in achieving goals - we can put in more hours and effort. Working smarter involves identifying the most effective ways to accomplish tasks and using available resources wisely. We can achieve our goals more efficiently and with less stress, ultimately leading to greater success and satisfaction in our work.

Work smarter

( 01 )

Prioritizing tasks, setting goals, and breaking down larger projects into smaller, manageable steps can help increase productivity and efficiency. Additionally, taking breaks and practicing self-care can prevent burnout and improve focus.

be strategic

( 02 )

Remember that there is always more to learn and ways to improve your craft. Embrace feedback and critiques, and don't be afraid to ask for help when needed. Stay open-minded and flexible in your approach, and always strive to put the needs of the client first. By staying humble and continuously learning, you can become a better designer and create more impactful work.

Stay humble

( 03 )

Surround yourself with supportive people and seek help if necessary. Remember your achievements and the reasons why you started your business in the first place, and try to find new ways to stay motivated and inspired.