We are a branding and design studio that combines strategy and aesthetic to construct modern, memorable, and unique brands and websites for ballsy, unapologetic, trailblazing businesses.

The Modern Line Co. is the only brand and design studio that centers strategy and innovation to build category-shattering brands.

While most designers are looking to trends for inspiration, we pull inspo from the unexpected and the uncommon, resulting in iconic brands that break the mold.

modern brands for the structure-obsessed






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We exist to…
bring a fresh and unexpected point of view to the monotonous,
overly-trendy design space.

32.768799, -97.309341.


currently under construction

We believe in creating a sense of comfort and normalcy through a structured and strategic process. We are never chaotic or messy. We show up professionally, prepared and ready to do the damn thing…every fucking time.

be bold.


be 100% you.

be unapologetic.

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see the packages


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We build unique brands by creating a unique branding experience for every client that walks through our doors, and we cannot do that without championing individuality and showing up authentically.


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custom websites

and more

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Being a trailblazer means having the guts to do the thing that hasn’t been done, and we’re never afraid to be those people. And to encourage our clients to be those people, too.

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work with us

Madeline is a Graphic Designer, born and raised in Washington state in the San Juan Islands. She brings a next-level mindset and is a structure-obsessed visionary that specializes in building the foundation for unforgettable brands. 

Since she has quite literally been creating architectural blueprints and building 3D structures since the age of seven. It was always clear that she had a fresh and unexpected view. She is a master of systems and slays deadlines and helps us continue to cultivate top-notch client experiences. 

I'm Madeline Baldwin

owner / designer / developer

Client Reviews

"From start to finish she was AMAZING to work with for this project. I had no clue what I was doing or where to start and she jumped right in and literally made everything so easy! My website + branding is so on point and she wayyy exceeded my expectations and I couldn't be more thrilled with the final result!"

Madeline fucking
KILLED my rebrand!

"Madeline was super professional to work with. She provides great design ideas and feedback and got us just the logo we where looking for. She completed the job as promised in a timely manner and now we have beautiful modern logos that look super stylish on all of our gear, website and a social media. I would highly recommend her whether you have a new business and need a stylish logo or are a business looking to make your logo fresh."

Thanks for the
5 star job!

she nailed it on
the first round!

"When I needed a logo for my new business, I went to Madeline with a post it note, and a few Google images of mount baker and the Skagit river. I explained I wanted the mountain in the backdrop with both forks of the river at the bottom. What she came up with is not only an awesome logo, but I've had requests for sweatshirts and signs of the logo (which of course, I made!) it been over three years and I still LOVE my logo. Thank you, Madeline!!"